The short version
Soona reads your calendar on your iPhone. There is no account system, no app backend, and no in-app analytics. We can’t see your calendar data because we built no way to receive it. The marketing site uses Pirsch for cookieless, aggregate page-view stats and a few anonymous interaction events; we explain exactly what that does and doesn’t include below.
Who we are
so & so s. r. o., Hornádska 5115/4, 821 06 Bratislava, Slovakia (“we,” “us,” or “our”) operates the Soona iOS app, its widgets and Apple Watch extension, and the marketing site at https://madebysoandso.com. Contact: soona@madebysoandso.com.
What this policy covers
This policy applies to the Soona iOS app and the widgets and Apple Watch app distributed with it. It also covers your use of the marketing site at https://madebysoandso.com. The website uses cookieless, aggregate analytics through Pirsch (described in “Website analytics” below), and runs no other third-party scripts.
What the app collects
Inside Soona, we collect almost nothing. Specifically:
- No account or sign-up. No name, email, password, or phone number.
- No analytics or tracking SDKs. No Firebase, no Mixpanel, no Segment, no advertising identifiers, no device fingerprinting.
- No third-party services beyond Apple’s platform services described below.
- No crash reporting sent to any third party. Crash and performance diagnostics from Apple are written only to your device’s system logs.
There is no Soona server receiving information from your phone. We are technically incapable of seeing your calendar data.
Calendar access
When you first open Soona, iOS asks for calendar access. If you allow it, Soona can read event details, attendees, and locations through Apple’s calendar APIs so your views and reminders work. Soona does not create or modify calendar events. All filtering and matching happens on your device. Calendar contents never leave it.
To revoke calendar access:
- Open iOS Settings.
- Go to Privacy & Security → Calendars.
- Find Soona and turn access off.
What Soona stores on your device
- Your views: names, keywords, colours, icons, date ranges, and rules.
- App preferences: settings like the past-events window, hidden events, and widget configuration.
- Optional JSON backups: exported by you to the Files app or another destination of your choice.
If iCloud Backup is enabled in iOS, this data may be included in your iPhone’s iCloud backup as part of standard iOS behavior. That’s controlled by you in iOS Settings, not by Soona.
iCloud Sync (on by default)
iCloud Sync is on by default: your views and settings sync through your own iCloud account. You can turn it off anytime from Settings → iCloud & Data.
Apple encrypts this data. so & so has no access to it.
To delete synced iCloud data:
- Open iOS Settings.
- Go to Apple ID → iCloud → Manage Storage.
- Select Soona and delete its synced data.
Apple Watch
If you have Soona installed on Apple Watch, your saved views and hidden-event list sync directly between your devices. The data stays between your own devices.
Spotlight indexing
Soona adds your saved view names and keyword lists to an on-device search index so you can find them in Spotlight. Your actual calendar event contents are never indexed. The index is local to your device and is removed when you uninstall the app.
View sharing
When you share a view as a link or QR code, the payload contains the view’s name, colour, icon, keywords, date range, and rules. It deliberately excludes calendar identifiers, so the recipient cannot see which calendars you’ve connected. The recipient picks their own calendars when they open the view on their device.
Sharing happens device-to-device, whether the view is passed as a link through the iOS share sheet or as a QR code scanned by the recipient’s camera. so & so is never an intermediary and operates no server in the sharing path.
Alerts
Each saved view can have a reminder lead time (e.g. 10 min, 1 day, 1 week before). When enabled, Soona schedules a local reminder for each matching event. The reminder shows the event title and view name. No reminder data leaves your device.
Subscriptions and payments
Soona Plus is sold by Apple as an auto-renewable subscription. Apple handles payment, billing, refunds, and Family Sharing. so & so never sees payment cards, billing addresses, or your name.
Subscription status is checked on your device through Apple. We receive nothing identifying you as part of this process.
On-device suggestions
Soona’s keyword and view suggestions are generated from your calendar events on your device. This analysis stays local and never leaves your device.
Apple Intelligence features
Future releases of Soona may include optional Apple Intelligence features on supported devices, for example keyword suggestions inferred from patterns in your calendar. If introduced, these features will run entirely on-device. No calendar data will be sent to Apple or any other party for these features.
These features are not currently active in Soona.
Third-party services
The Soona iOS app uses no third-party SDKs, analytics libraries, advertising networks, or crash reporting services. The only external parties involved are Apple (for App Store distribution, subscriptions, and optional iCloud sync) and, for the marketing site only, Vercel (hosting) and Pirsch (the aggregate page-view stats described in “Website analytics” below). Apple’s privacy practices are governed by their own policy at apple.com/privacy; Vercel’s by vercel.com/legal/privacy-policy; Pirsch’s by pirsch.io/privacy.
Website analytics
We use Pirsch on the marketing site to see which pages are getting read and where visitors arrive from. It is deliberately minimal:
- No cookies. Nothing is written to your browser by Soona.
- No personal data. Pirsch does not store your IP address, name, email, or any identifier we could trace back to you.
- Aggregate only. We see counts, page views, top pages, top referrers, and a few anonymous interaction events (for example which download button was clicked, or whether someone toggled pricing). No event includes personal data.
No other analytics, advertising, or tracking scripts run on the site, and none run inside the Soona app.
This data never touches the Soona app or your calendar contents. If you’d rather not be counted at all, browsers like Safari and Firefox, and most ad-blocker or privacy extensions, will block the script on request.
Data retention and deletion
All Soona data lives on your device, and (if you’ve enabled iCloud Sync), in your own Apple iCloud account. You can:
- Delete individual views inside the app.
- Tap Delete All Views in Settings → iCloud & Data to reset.
- Delete the app to remove all local data on that device.
- Delete synced data from iOS Settings → Apple ID → iCloud → Manage Storage → Soona.
Because we operate no servers and store nothing on our end, there is no server-side deletion to request.
Children’s privacy
Soona is not directed at children under 13. The app collects no personal data from anyone, so it does not knowingly collect anything from children either. The App Store age rating reflects this.
International users
Soona is available worldwide. Because all calendar data is processed on your device (and, if iCloud Sync is on, in your own Apple iCloud account), it stays within your jurisdiction. We operate no servers and transfer no data internationally.
Where laws such as the GDPR (EU), UK GDPR, or CCPA (California) grant you rights over personal data, those rights apply to whatever personal data exists. In Soona’s case, that’s nothing held by us.
Changes to this policy
If we make material changes to this privacy policy, we will post the updated policy on this page and, where appropriate, surface a notice in-app. We will not change how we handle your data in a way that makes it less private.
Contact
When you tap Send Feedback in the app, Soona opens your default mail app with a draft addressed to support. The draft includes your Soona version, iOS version, device model identifier (e.g. iPhone16,2), locale, and whether Soona Plus is active. That context helps us reproduce issues. You can review or remove anything before sending; nothing leaves your device unless you tap Send.
Questions about privacy? Email us at soona@madebysoandso.com. We read every message.
This policy is written in plain English and is intended to be read and understood, not used as legal cover.